Privacy policy

Last Updated: August 26, 2026

At Amana Jewelry, we are committed to protecting your personal data and being transparent about how we collect, use, and store it. This Privacy Policy explains our practices in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We sell exclusively to consumers in the United Kingdom.

1. Who We Are

Amana Jewelry is an online store operated by Tdh sales & advies, registered in the Netherlands under company number 81792204, VAT number NL003603946B98. Our business address is Botter 33-27, 8243 KM, Lelystad, Flevoland, The Netherlands. For the purposes of data protection law, Tdh sales & advies is the controller of your personal data.

2. What Information We Collect

When you visit our store or place an order, we collect different types of information to provide and improve our services:

  • Contact and identity data: Full name, email address, phone number, and delivery/billing addresses.
  • Order and transaction data: Products purchased, order history, and payment confirmations. (Note: we do not store full card numbers; these are processed securely by our payment providers.)
  • Technical and usage data: IP address, browser type and version, pages visited on our website, time and date of your visit, and referring websites or advertisements.

3. How We Collect Your Information

  • Directly from you: When you place an order, create an account, sign up for our newsletter, or contact our customer service.
  • Automatically: Through cookies and tracking technologies as you navigate our website.
  • From third parties: Such as secure payment processors and advertising platforms like Google Ads.

4. How We Use Your Information and Our Legal Bases

Under the UK GDPR, we must have a legal basis for processing your personal data. We use your data for the following purposes:

  • To process, fulfil, and deliver your orders (performance of a contract).
  • To provide customer service and respond to your inquiries within 24 hours (performance of a contract and legitimate interests).
  • To prevent fraud and ensure the security of all transactions (legitimate interests and legal obligation).
  • To improve our website functionality and your overall shopping experience (legitimate interests).
  • To display relevant advertisements via Google Ads and measure their effectiveness (consent, via your cookie preferences).
  • To send marketing emails if you have opted in; you can unsubscribe at any time (consent).
  • To comply with our legal and tax obligations (legal obligation).

5. Who We Share Your Information With

We never sell your personal data. To operate our store effectively, we work with trusted third-party service providers. Your data is shared only for the following purposes:

  • Shopify Inc.: E-commerce platform, hosting, and order management.
  • Google LLC: Analytics and Google Ads for personalised advertising.
  • Shipping partners: Delivery and tracking services for your orders.
  • Payment processors: Secure handling of your payment transactions.

All service providers are contractually required to protect your data and use it only for the services they provide to us. We may also disclose information where required by law.

6. Cookies and Tracking Technologies

Our website uses cookies to improve your browsing experience:

  • Essential cookies: Required for the website to function (e.g., keeping items in your shopping cart).
  • Analytics cookies: To understand how visitors interact with our website (Google Analytics).
  • Marketing cookies: To show relevant advertisements and measure the performance of our Google Ads campaigns.

Where required by law, we ask for your consent before placing non-essential cookies. You can manage your cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of the website.

7. Payment Security

All payments are processed securely via Shopify Payments, PayPal, or authorised credit/debit card processors. We use SSL (Secure Socket Layer) technology to encrypt your data during transmission. We are fully PCI-DSS compliant and do not store sensitive payment card data on our servers.

8. Data Retention

We retain your personal data only as long as necessary to fulfil your orders, comply with legal and tax obligations, and resolve disputes. In accordance with applicable retention obligations, order records are typically retained for a minimum of 7 years.

9. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or outdated information.
  • Request erasure of your personal data (subject to legal retention obligations).
  • Object to the processing of your data.
  • Request restriction of processing.
  • Data portability (receive your data in a structured, commonly used format).
  • Withdraw consent at any time where processing is based on consent.
  • Opt out of marketing communications at any time.

To exercise any of these rights, contact us at support@amanajewelry.com. We respond to all requests within one month. If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

10. International Data Transfers

As we are based in the Netherlands and work with service providers such as Shopify and Google, your data may be processed outside the United Kingdom, including in the European Economic Area (EEA) and the United States. We ensure that all international transfers comply with the UK GDPR and that your data remains protected with appropriate safeguards, such as adequacy regulations or standard contractual clauses.

11. Children's Privacy

Our website is not intended for children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on this page with the updated date at the top.

Contact Us

If you have any questions, please contact us at:

Store Name: Amana Jewelry (Operated by Tdh sales & advies)

Company number: 81792204
VAT: NL003603946B98

Business Address: Botter 33-27, 8243 KM, Lelystad, Flevoland, The Netherlands
(Please do not send returns to this address)

Customer Support

Email: support@amanajewelry.com
Phone: +31 639 190 503
Opening Hours: Monday to Friday - 9:00 AM to 5:00 PM (GMT+1)
Response time: Within 24 hours.

Return Address: 12 Lenton Ave, Nottingham NG7 1DY, United Kingdom